How many people on their deathbed wish that they had spent more time scrolling through Instagram? Or watching Netflix? Or responding to work emails?

Yet this is what we do. We squander away our most precious resource–time. And what is worse, we don’t even enjoy these time wasters!

So why is that?

In Jake Knapp and John Zeratsky’s book Make Time: How to Focus on What Matters Every Day the authors identify two main causes: The Busy Bandwagon and the Infinity Pools.

There are many books about time management, but Make Time has a unique approach to it. Both authors are designers, and have worked on many of the time sinks that plague internet users today.

In Make Time they do analyse the underlying problem, offer a variety of solutions, and provide a framework to identify which of these apply to you.

It all boils down to three simple steps:

  • You decide on one priority for the day.
  • You select the strategies you want to employ for staying focussed and energised.
  • You reflect at the end of the day on how successful you were.

The book is not meant to be read cover to cover. Instead it introduces the framework, and the rest of the pages are like a box of tools for you to try out. If a tactic works for you, keep it. If not, try something else.

But Make Time is not a boring manual. The writing tone is conversational, the page layout is spacious, and the sketches drawn by Jake make the book fun to read.

The authors also share their own experiences with making time for what matters. Both the good, but also the bad ones. This makes the book very approachable, as the authors present themselves as being as flawed as the rest of us.

Before I bought the book, I browsed through the reviews on Amazon. One particular reviewer criticised that the recommendations in the book were too obvious. Like not taking your work laptop home, taking naps, or not watching the news. But how many of us actually do apply this advice?

Knowing what to do is only half the battle. Knowing how to do it, efficiently and reliably, that’s the real challenge.

I was surprised how integrating these small changes added up to making a significant positive impact on my life. I’m confident that if you pick up this book, and give the presented strategies a try, you will be able to make more time in your days for the things that you really care about.

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